Frontpage

Seals Watch Company is an independent American brand based in California, focused on modern tool watches and purpose-built watch straps.

With originality, quality, and craftsmanship at the core, we design products for people who value thoughtful design, honest materials, and long-term wearability over trends.

Our mechanical watch collections and strap designs are influenced by industrial forms and functional engineering, but the goal remains simple, to create watches and straps that feel natural on the wrist and hold up to everyday use.

American Field Watch Named The Model C Field Explorer

Testimonials From Watch Owners

"Hand on heart. You've done a fantastic job here. The build quality, dial, and overall look of the watch is unbelievable for the price."
"Well finished, the dial is very cool, and the case is superb."
"What a beauty. The packaging, leather roll, and overall presentation exceeded expectations. The quality of the watch is phenomenal and every bit as beautiful as I imagined."
"This Model C is everything I have been looking for in a field watch."
"The case, dial, and now the bracelet, I love this watch."

"You've created a classic with my Sea Storm. Flawless."

Where You May Have Seen Us

Seals Watch Company brand mentions and media features